Studio Direct Cosmetics was created in 2000 to service the needs of makeup artists around the world. Requiring cosmetics that were specially formulated to withstand the notoriously long days actors put in under extraordinary lighting conditions, artists needed compounds that wouldn’t age their clients as traditional, heavy, waxy cosmetics did. Today, while those traditionally hot lights have given way to cool, LED technology, other advancing technology like High Definition cameras and lenses continue to challenge artists in maintaining their clients youthful appearance. With a track record of more than 10 years and 10,000 customers, Studio Direct looks to its Blog to inform and educate everyone with verified advice and discussions that can separate fact from fiction in this increasingly  ad-driven world.